Are you interacting with your online connections on LinkedIn on a regular basis? If the answer to that question is yes, is it working as effectively as you had hoped it would? If not, there are ways to improve that situation.
Making sure that you leverage LinkedIn properly
The first thing that you need to examine is if you are making full use of all that LinkedIn has to offer. If you aren’t, there are things that you can do to improve your rankings.
- Optimizing your keywords and key phrases: When it comes to social media networks for professionals, LinkedIn should probably be your top choice. It has tremendous capabilities and will probably do whatever you need it to do for your business. When it comes to establishing new relationships with business connections, you can pretty much find anyone you want to find. However, if someone else is searching for you, if your name is not available to them, you would think that they won’t be able to find you. However, there are other ways that they can find you. The best way is by using the right keywords and key phrases. If you want other people to find you (which you definitely do), the only way that it will happen is if you have those keywords and key phrases in your LinkedIn profile. Considering that you want other people to find you, there is absolutely no reason why you would not put the appropriate (and most effective) keywords and key phrases in your LinkedIn profile.
- Make sure that you LinkedIn search draws other people: If you think about the other side of the coin, you will want the person who is doing the searching to have the easiest experience possible. You want to do everything possible to make sure that the information that shows up as part of the other person’s search results is exciting and compelling enough for the other person to want to read all of your content and to reach out and interact with you. In other words, you want those results to cause the other person to want to build a relationship with you. That is exactly how it all starts. First of all, that means that you need to have a professional photo associated with your profile. People who have an appropriate photo (or, actually, any photo) will have a much better chance of other people clicking on their information. I know that if I come across a LinkedIn profile without a photo, I walk away. The lack of a photo means that the person isn’t serious about LinkedIn or about making meaningful connections. Additionally, it is the first impression that you will make on anyone who is searching and who has found you and your business.
- Get out there and connect: LinkedIn has millions of members. That gives you an amazing amount of possibilities when it comes to creating relationships and having meaningful, valuable interactions with other people. However, it is very important for you to remember that you can’t just sit back and expect other people to come to you. It generally doesn’t happen that way. If you want other people to start to pay attention to who you are and what you are doing, you will need to make some effort to allow that to happen. You will need to be as active as you possibly can on LinkedIn. If you do that, you will see that the positive results will start to happen in a short while. The fact is that the more you get out there and interact with other people, the better your chances will be of making solid connections with other people.
- Increase your level of activities: There are several ways in which you can increase your LinkedIn activity. One of the first ways in which you can increase your interaction level is by updating your LinkedIn status regularly. However, be careful not to do that too much. You should only update when you really have something valuable to contribute.
- Interact as much as possible: When it comes to social media success, you need to interact with other people as much as you possibly can. That is exactly how you build solid relationships. That means that you share your original ideas and you also share the valuable content of other people. That is a really positive move on your part. As you search online for interesting content, once you find that content, you shouldn’t keep it to yourself. You should share that content with other people who you feel will find it valuable as well. Be as involved as you possibly can. The more involved you are, the more solid your relationships with other people will be.
- Keep your LinkedIn profile current: Just like all of your content, you don’t want to just create your profile and then leave it alone. You need to make sure that it stays current. You can easily accomplish that by updating it on a regular basis. Of course, it is important to remember that you should only update your LinkedIn profile when you have something interesting to post there.
- Make good use of LinkedIn groups: This feature is an extremely valuable tool for your business. You can join as many as 100 groups. When choosing your groups, you should not only look for groups in your niche or industry but you should also choose groups that have a large number of members. If you choose a group with few members, you won’t have a lot of people with whom to interact. It is that simple.
- Pay attention to what other people are doing: It is a really smart idea to see what other people put on their profiles. It may give you some really effective ideas. The people whose profiles you are looking at may have done some things that didn’t occur to you. Those may be inspired ideas that really make a difference to your business.
- Recommend/endorse other people whenever possible: Not only does recommending or endorsing someone through LinkedIn benefit the other person but it also benefits you and your business. However, you need to be careful to only recommend or endorse people who you are truly connected to. Your endorsements and recommendations show your name, which gives you positive publicity online.
If you follow the advice that was offered here, you will see your business’ rankings going up. Always make sure that the content that you post is not only top-notch but is also extremely relevant to your target audience.
The chances are great that you are already doing most of what is written here. It is probably a matter of your tweaking what you are already doing, which will be an easy adjustment with a lot of great results. The fact is that there are very few search engines, which may be good or bad, depending on how you look at it. It is important to remember that there are several things that cause you to rank in a particular position on the search engines. You have the ability to improve your rankings. All you need to do now is to make it happen!